About me
Hello, I’m a Senior UX designer with over 5 + years of experience dedicated to transforming complex challenges into intuitive, user-friendly solutions. My background in architecture and industrial design has equipped me with a unique perspective on creating seamless, effective designs. Currently, I work on presales digital tools at ABB, where I lead design efforts from research to implementation. I’m passionate about making user interactions as smooth and engaging as possible while driving business value. Outside of work, I enjoy travelling and painting, which continually inspires my creative process.

Take a sneak peek into my design process...
01
👥🕵️♀️ Empathize
I put myself in the users' shoes, digging deep to understand their needs, quirks, and what makes them tick. It's like detective work, but more fun!
02
🎯 Define:
I turn the jumble of information into a clear and focused problem statement. Think of it as finding the right path through a maze.
03
💡 Ideate
I let my imagination run wild and brainstorm like there's no tomorrow. Quantity over quality is the name of the game, so no idea is too crazy!
04
✏️🖥️ Prototype
I bring ideas to life by creating simple sketches or digital mockups. It's like building a rough draft that helps us visualize and fine-tune the design.
05
👀🔄 Test
I watch users in action, see how they interact with the design, and listen to their feedback. It's all about learning and making improvements until we nail it.